Electronic scales are a great addition to any household or business. They provide an accurate and simple way to measure weight and are essential for many activities, ranging from cooking to shipping. However, in recent times, companies have started including promotional gifts along with the purchase of electronic scales. While this strategy proves to be successful for the companies, the consumers may have differing opinions. In this blog post, we will delve into the pros and cons of electronic scales with promotional gifts.

Pros:

1. Promotional Gifts Act As Incentives:

Promotional gifts offer incentives that boost sales. Electronic scales, while incredibly beneficial, are not necessarily essential purchases. Promotional gifts offer an incentive to buy electronic scales, prompting consumers to opt for them over alternatives. Gifts such as free batteries or kitchen essentials increase consumers’ value for their money, act as perceived discounts, and instill loyalty in customers.

2. Increased Brand Awareness:

Promotional gifts introduce consumers to the brand and its products. Offering promotional gifts gives businesses a chance to increase awareness for their brand. Consumers may come across your products on multiple occasions, making it easier for them to remember your brand. This allows for the potential for return customers and higher conversion rates, both of which have a significant financial impact.

3. Builds Customer Relations:

Promotional gifts serve as tokens for brand appreciation. Offering gifts with electronic scales creates lasting bonds with customers. When customers feel appreciated, they’re more likely to continue purchasing from a particular brand. Again, when customers return, businesses experience higher conversion rates and greater consumer loyalty, leading to financial growth.

Cons:

1. Can Increase The Cost Of The Product:

Promotional gifts increase the cost of the purchase. The cost of promotional gifts can significantly impact the price of electronic scales. Even though electronic scales with promotional gifts may offer greater value for money, the higher price point could lead to reduced sales volumes. This can lead to less revenue and profits, which can affect the business’s financial growth and stability.

2. Focus Shifts From Quality:

Promotional gifts could detract from the quality of the electronic scales. Businesses may feel like they need to add more to the package to incentivize purchases. The focus may shift to the promotional gift, leading to a neglect of the electronic scales’ quality. Consumers may overlook the electronic scale’s essential features—such as accuracy, durability, and design quality—for the perceived added value of the gift.

3. Short-Lived Value:

Promotional gifts may not have as lasting an impact on customers as intended. There’s always the possibility that clients may be interested in the gift but show less interest in the actual product. This could lead to short-lived value for both the customer and business. The long-term benefits that come with customer loyalty would not come into play, leading to less revenue for the business.

Conclusion:

As seen, electronic scales with promotional gifts possess both pros and cons. While promotional gifts provide a way for businesses to incentivize consumers, create more significant brand awareness and improve customer relationships, they can detract from the product’s quality, increase cost, and have a short-lived value. Therefore, businesses must weigh the benefits versus the costs before deciding to include promotional gifts with electronic scales. Consumers must ensure that they prioritize the scale’s qualitative aspects over the perceived value of the gift. Ultimately, both consumers and businesses should evaluate their respective positions before becoming part of this growing trend.